The Ultimate Content Writing Guide for Beginners – The Body of Content
Before I begin let me cut down the parameters. Here we will only be talking about the writing part. Not the things before or after. Just the zest of where you run a storm on your keyboard, press keys and form sentences on your screen of course running a mile per minute marathon in the head. OK?
So, my dear potential readers do not mingle the subjects on your own. The article purely concise the art of writing for a mass population that you have never met and never guess how they will be.
In my words, after my work of experience for so long content writing is the way of helping persons who have problems whom you don’t know, an environment that you have never known and a mindset that you can never relate to.
What Is A Web Content?
Generally, web content refers to the textual, visual or aural contents that are found on a website as a part of user experience. They are mainly the product.
A web content can be of various sorts and may contain any of these forms – text, images, sounds, videos, and animations. Web contents also may include data, journal, documents, images, audio and video files, news, e-services, personal Web pages, research, report, applications, archived e-mail messages, lists, etc. Anything that we can serve to our users via our website will be count as a web content.
The Valid Ways of Writing Content for the Huge Population of Website
When you write for a major population that is certainly not from a certain source you have to be tricky if you want some results. And you have to be very crafty. There are ‘do’s and don’t’s’ that one content writer must follow.
1. Stick To The Point
When we search up to an article we mean to read it. Absolutely and only it. Readers come up to search engines when they are in need of something and usually, they need it in a hurry. Most of the times they need an answer to a specific question and sometimes remedy to their ache.
They usually may have time to surf the website but when they are looking for something specific they do not like to roam for longer. That makes them like hangry people. Food, please.
So, you better provide them what they want. If not, there are more option baby. So if you want traffic and you want people to read your article you better always write what is asked. Readers are not here to be schooled. They have their own profession and chores to take care of so you better do what you are asked to do.
Say the stuff that is required, give the zest and make them satisfied. They do not know excess but if they do not find the right amount that will be a bad reputation.
2. Juicy Titles But
You know which articles are the worst types? Those who claim something and shows something else. You may have found a very alluring, triggering the curiosity type of headline for the article but inside it, there is nothing that is fun or of that sort. It is simple, plain, something just brushing off the main point.
Also, please for the sake of humanity do not be raunchy, vulgar or lewd. We know what is needed to be said should be said but we can make it better, not faking it but make it appearing it actually how it is. Things happen, life is not a straight line, there are bad people and intention all over but it is OK and together we can stop it.
Save the dignity, the class of manner. We can do better. We can instill the goodness in people hearts, show them the light of truth. As the new generation digital teacher, we should let the learners know what is not only the best but also the right.
3. Wrong Impression
Saying that we should also keep in mind that no matter what information we provide it must be cent percent true, with every ‘if’s and conditions. Nothing left either. Call a spade a spade and why it is a spade. Because it is.
Not only lying or showing the half-truth making something extravagant for no real cause is also a crime to morality, as well the opposite act of that. You have understood a fact that now and in the future websites and its content will become like a textbook for many, the catalog and direction. People lean on the information it provides and also follows it.
That means we are responsible for their actions. Your article will make someone react and do things. So you better think right before posting anything on the page
4. Attack Them Right Away
Lure them into your article with the first line. As I was saying readers are hangry people. They want what they want and want it in seconds. Literary in seconds. So what you should do.
You have to give them what they are looking for right on the top of the article. It is not a mystery novel. No! It ain’t a book, an art of words. It is pure info and nothing else. Affirm them, the readers that you have what they need and that you can help them. Only then a reader will be agreeing to visit your side.
5. Different Type Of Creativity
Taking from the previous point where you are not showing them your skill or language but your skill of providing info. So put your creativity there. Find out new ways to satisfy your reader’s hunger. Travel into their thoughts and think what they may ask for, what will they need.
It is the toughest job of a content writer and also the place for your creativity. Use your brain to fulfill someone smallest need of life.
6. Simplest Form Possible
The best way to do that and also the must is to make thing easy for them. Remember not all readers are of the same capacity. Not all have an understanding of the language you are used to.
Make your articles understandable for the lowest IQ possible. Think about children. How you have to break each and everything for them to understand.
Words and sentence structure must be small, simple, and easy. No hard words, no use of difficult synonyms, no conjunction or complex sentences. Break it down into pieces and in the thread that is transparent completely.
No reader has the mentality to take your sentence into consideration and ponder over the deep meaning it holds. Rather they want things that get into their system easily like a puff of fresh air.
7. We Are All Lazy
Saying that we really mean we are lazy. Think about it yourself. One fine morning you woke up did your routine and after breakfast, you feel like you want to write. So you open the laptop and start but something happens and let say, your Microsoft Word is not opening. What will you do?
If you know the solution already then its fine and if not you will for sure attack the web to look for an info, a quick solution to be precise. At that time all you want is your word to start working again. You care about nothing else.
Keeping that feeling in mind know that everyone is the same. We are lazy. We do not like to fidget and certainly do stuff out of our liking zone.
8. Each Article Is The Face Of Your Website
Keep another important thing about your contents that they all will be read and they will be read from anywhere. Yes!
Websites are not like books read from page one. But each and every content is a book itself that has to be self-evident, obvious and self-explanatory. So that they can represent your work everywhere they go.
Make each and every content that strong that they alone can stand up and bring you recognition so that people feel attraction to read more from you.
9. Be Found
That is everything baby. You have fine contents. Multiple of them, they are filled with what your user needs but they will not work for you if they cannot find it. Do you know how big is the internet world? To sum it up let me give you one piece of information. Big online storage and service companies like Google, Amazon, Microsoft, and Facebook holds like 1,200 petabytes. Now, what is petabyte? Google it.
You and your website are only a tiny fragrant of it, very tiny and contents similar to yours is more than thousands. You see it right, thousands. Among the vast sea of contents to be marked and be seen one need to be visible.
The key is SEO. SEO is the art that makes your content worth the effort. Following the rules, you can rank your website among the leading ones. It helps you to get traffic like no other.
Writing just and concentrating on the single topic is also a strategy of SEO that makes your content apprehensible for the search engine. If they can understand what it is how will they suggest it to others?
10. Ranking Logarithm
When SEO is all about the search engine finding us with what we have written in the content we must make sure our content is not overcrowded either.
You see there is a logarithm followed by the big search engines like Google, they follow steps to determine whether a content is right for its readers or not.
There is a list of things that are taken cared of at that time and is done in chronological order without a miss. The ranking logarithms are here for the best and they are forever changing.
So you better keep up with it and do what they instruct you to do. Even if it means that you have to change all of your previous content’s styling. Yes, you have to go through all once again.
11. Pictures Are Louder
You may have heard that before and boy how true can it be?!
An image can sum up your whole paragraph better your whole thinking. They make readers happy as pictures if done right speaks a thousand word.
Putting the proper picture in the right place does not only make things easier to understand but also attracts people. One, for its beauty, two, people normally think articles with the picture in them is comparably easier with those who have none.
12. Make Things More Visual
What I mean is that make your web copy and web design more in sync and easy on the eyes. You better have a full idea of how your web page looks and create content according to it. You know sentences, paragraphs, bullet points, spacing gapping, etc.
Your visual is your first strike truly to say. If the page looks good and easy to read people stay if not ‘Hasta La Vista’.
Find suitable placing for images and videos, bring change in front size, use headline options, sub-headlines, give quotes, emphasize them, highlights, bold, all capital, italic are your options to make things easy on the eyes.
13. Make It Come Alive
Interact with your readers through your article so they feel it is true and not just computer codes. Make them realize that behind the content there is a person of flesh and blood. And that person has got what it has written.
Throw them a question, share your point of view, experience, ask them about theirs. Turn your article into a conversation. People learn it better when they are talked to and not taught.
Web page reading is already boring enough do not kill the mood with academic vibes.
14. Truth To Be Told
Simplicity is the best thing in your world. Not every people can get hold of complicate feelings or statements. And not all people are academics who have a thing for reading and writing. In fact, they are just souls who are trying their best in their lives by avoiding the toughest things.
People actually do not read internet contents, in fact, they scan through it. One sentence here one there. Picks up a few words on their way to the end. That is how it really is.
So have a mercy on them and make content easy. It will be easier for them to read and easier for you to make.
Secrets of the Best Writers That They Never Reveal
Here are some tips from experts to make your content work.
- The keyword is the key to success here. The keyword or the subject that you have to choose to insert that in your writings wherever possible legitimately. Get there synonyms and things related to it.
- Do not stuff!! Yes, put as much as possible with varieties of it but do not insert them forcefully. Where it makes sense only is allowed. Either you hard earned content may get count as spam and rejected. Or worse, your whole website may get detention.
- Look up in the AdWords to see if your chosen title is good to work with.
Here is the link to it https://adwords.google.com/home/tools/keyword-planner/#start
- To make sure your content rank anywhere on the first page of the Google search site make sure your content is far better and has more information than the content ranking in the first place. That is your enemy.
- Make sure you have the title, keyword and everywhere you need them is in sync with the right words, gapping and spellings.
- You not only have to provide new content frequently but will also have to update the existing ones in a routine.
- Provide a fabulous feature image with each of the content and make sure it is relevant. Title the image as the keyword.
- All the images, videos, gifs, etc. used inside have to be of the highest quality and clear, and relevant. Name them accordingly as well.
- Do not use lots of colors in the writing as it may confuse the readers and look odd eventually.
- Break the whole content into short paragraphs. No one like to read a thousand word para but will surely fall for a thousand words paragraph filled with small with ones.
- Know that people do not actually read. I mean it is a read but done through They just glance over the content. So, find a way to tackle that.
- Through your writing do not try to pass any judgment or create a division. You can pass your point of view but never a verdict.
- Have patience when you are creating content and give it all that you can give. Nurture it as a child.
Letters for All
It is my letter to my readers to write letters to their readers. Content writing is a very powerful thing. It is a duty that we have taken onto without even realizing. But we are doing something huge and future will prove that.